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($27.59 M)
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CoinMarketCap.comAdEx, facilitated by the coordinated efforts of its team, introduces AdEx ZK and undergoes a shift from an ad network to a Demand-side Platform (DSP), with significant contributions from Miroslav Krastev of RGB Capital and Ivo Georgiev, an engineer at Ambire. The platform caters particularly to Web3 advertisers seeking to reach users that show an interest in the token space. Advertisers can engage with traffic from SSPs, utilize real-time bidding, and apply programmatic technology. The advertising amenities are obtainable at competitive rates. AdEx facilitates operations through its specific token wallet, allowing token organizations to bid on ad space on websites that focus on users. The AdEx team includes Nadya Ivanova Banda and has developed a wallet using a specific SDK, which also features efficient compatibility. Furthermore, AdEx has extended its partnerships with organizations like Enzyme Finance. AdEx offers intricate analytics and impression validation, extending advertising solutions that provide value.
Ambire, formerly AdEx, makes use of the ADX token, coming to life as an initiative by entrepreneurs Dimo Stoyanov and Ivo Georgiev who turned to Web3 technology. The function of this platform, involving real audiences being matched to Web3 projects courtesy of Veselina Yaneva, is associated with ad fraud prevention and optimal utilization of advertisers' budget. Their approach includes forging ties with the DeFi ecosystem and assisting the advertising exchange through granting reward incentives for staking and liquidity associated with the ADX token. An additional feature by Ambire is the Ambire Wallet, designed with an orientation towards DeFi. Furthermore, the firm aims to introduce a new token that would be referred to as WALLET. Ambire is also running AdEx ZK, with its focus squarely on the attention economy, and rewards individuals with ADX tokens. Key figures in the organization include Ceco Mihaylov and Stefan Stefanov, along with a principal developer. Preliminary tests of the Ambire platform have already seen sign-ups from scores of traders and publishers, resulting in a substantial number of impressions monthly. Ambire frequently implements fresh approaches to respond to user feedback and issues. Planned enhancements in future versions are expected to include reduced fees and extensive campaign configurations. The primary goal for Ambire is to support the growth of the Web3 ecosystem, assisting Web3 companies in reaching out to the anticipated influx of users exploring the world of tokens.
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ADX Metrics:
Current price: $0.2294
Market cap: $33.04 M
All-time high: being indexed (being indexed)
All-time low: being indexed (being indexed)
Daily trading volume: $8.62 k
AdEx synchronizes with an alternative decentralized exchange and Balancer, utilizing the ADX token in conjunction with yUSD and ETH. The integration encourages traders to participate in token listing campaigns. AdEx also employs technology features like OUTPACE channels and the AdEx Registry. To mitigate market fluctuations, stablecoins such as USDC, USDT, and DAI are allocated consistent campaign budgets. Efficient joining is facilitated through AdEx's utilization of ramp solutions. Additionally, AdEx's staking capability allows you to stake ADX tokens without incurring gas expenditures. Ambire, an open-source code for decentralized advertising, oversees payment transactions on the Ethereum blockchain. Ambire integrates payment channels and the layer2 scaling option, OUTPACE, for minor transactions. Through a continual process of evolution, AdEx has transitioned from being a decentralized ad exchange to functioning as an advertising protocol with a significant number of users, handling numerous minor transactions. Advertisers can allocate ADX tokens to earn rewards and participate in governance decisions. AdEx aims to attract Web2 users transitioning towards the Web3 space while ensuring consistent user engagement. For fees, ad spend rates are applied at 7% for fiat stablecoins and 4% for ADX spend. The foundational journey of AdEx begins with an initial coin offering that garnered significant attention.
The ADX token is part of a dynamic platform helmed by Ambire. This initiative includes the development of the Ambire Wallet designed to facilitate interactions with DeFi tools. The ADX token can complement various DeFi activities, notably including use in campaign payments for its holders, providing certain benefits such as decreased fees when compared to alternative methods.
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